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Supporting UK Enterprise

Extreme Outdoor Holidays




Research Study Objective:

The study was carried out on a new concept for extreme sports holidays adventure. The aim of this survey was to determine:

The most popular extreme sports that the UK people have ever wished to do
Consumers interest in an all-inclusive extreme sports holiday package (concept, activities, prices, organisation, etc.)
How much people would be willing to spend for this type of all-inclusive holiday
Methodology : Self administered questionnaire (survey) using the Internet
Period : January - February 2012
Panel size : 230 people interviewed
Panel Sample group : Private individuals from 18 years old living in the UK who have ever wanted to do extreme sports

Basic
A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
Essential
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
Plus
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
Full
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
Basic
£39.00
(VAT included)
Essential
£49.00
(VAT included)
Plus
£59.00
(VAT included)
Full
£79.00
(VAT included)

KEY         

Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion



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