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Supporting UK Enterprise

Extreme Outdoor Holidays

Research Study Objective:

The study was carried out on a new concept for extreme sports holidays adventure. The aim of this survey was to determine:

The most popular extreme sports that the UK people have ever wished to do
Consumers interest in an all-inclusive extreme sports holiday package (concept, activities, prices, organisation, etc.)
How much people would be willing to spend for this type of all-inclusive holiday
Methodology : Self administered questionnaire (survey) using the Internet
Period : January - February 2012
Panel size : 230 people interviewed
Panel Sample group : Private individuals from 18 years old living in the UK who have ever wanted to do extreme sports

A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
(VAT included)
(VAT included)
(VAT included)
(VAT included)


Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion

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