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Supporting UK Enterprise

Online Cake Decoration Shop

Research Study Objective:

The study was carried out in January 2012 on a new online service for cake decorations. The aim of the research was to determine detailed information related to:

The type of decorations that people would buy for decorating their cakes
The average number of people who would be interested in this new online service
Methodology : Self administered questionnaire (survey) using the Internet
Period : January 2012
Panel size : 1445 people interviewed
Panel Sample group : Private individuals from 18 years old living in the UK who make their own cake at home

A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
(VAT included)
(VAT included)
(VAT included)
(VAT included)


Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion

Other Related Market Research Reports :
Survey No 2 - Bio-Organic Concept Store - October 2008
Survey No 1 - French Bakery - September 2008
Survey No 102 - Food Eating Behaviour - September 2011
Survey No 158 - Restaurant Customers' Habits - January 2013