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Supporting UK Enterprise

Occasional Wear


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Q1.For formal occasional wear, are you more likely to shop online or in-store?

*Filter forwarding to the associated page :

  • If the respondent shops instore, the respondent is forwarded to page 3

*Next step for the respondent : Next Page

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Q2.Why would you shop online?

*Filter forwarding to the associated page :

  • If the respondent shops online and instore, the respondent is forwarded to page 3

*Next step for the respondent : Page 4

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Q3.Why would you shop in-store?

*Next step for the respondent : Next Page

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Q4.Both in the UK and Internationally, what are the main retailers/brands you select for your formal occasion wear?
Q4.E.g - Weddings, Cocktail Parties, Special Events, Proms

*Next step for the respondent : Next Page

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Q5.What do you find most appealing about your chosen retailers/brands for formal occasion wear?

*Next step for the respondent : Next Page

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Q6.Based on what you currently pay for your occasion wear from your preferred retailers and brands, would you pay more to have your own occasion wear custom made to your body and design choices?

*Next step for the respondent : Next Page

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Q7.Would you be comfortable with the entire process of creating your custom made occasion wear to happen solely online?
Q7.This will include - measuring yourself and submitting your measurements and design choices online for the tailor to create your custom piece

*Next step for the respondent : Next Page

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Q8.What concerns would you have if the entire tailoring process were to happen online?

*Next step for the respondent : Next Page

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Q9.If the inevitable happened that your custom made garment arrived and did not fit or was not to your image, how would you best want to rectify the issue?

*Next step for the respondent : Next Page

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Q10.As a busy consumer, what marketing approaches for fashion and formal occasion wear best appeal to you?

*Next step for the respondent : Next Page

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Q11.Do fashion brands with philanthropic importance in their business inspire you to shop with them more?
Q11.E.g - Stella McCartney, EDUN, ASOS Africa

*Next step for the respondent : Conclusion