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Yoghurt and Dessert


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Q1.Do you like desserts?

*Next step for the respondent : Next Page

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Q2.How often do you eat desserts?

*Filter forwarding to the associated page :

  • If the respondent never eats desserts, the respondent is forwarded to page 8

*Next step for the respondent : Next Page

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Q3.When do you typical eat desserts?
Q3.Tick all that apply

*Next step for the respondent : Next Page

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Q4.Where do you typically eat your desserts?

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Q5.Where do you tend to buy your desserts?

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Q6.What desserts do you normally eat?
Q6.Tick all that apply.

*For the Respondent - The different possible answer choices are presented in random order.

*Next step for the respondent : Next Page

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Q7.In general, when considering desserts, how important are the following attributes?
Very Important Important Moderately Important Of Little Importance Unimportant

*Next step for the respondent : Next Page

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Q8.Do you like yoghurts?

*Next step for the respondent : Next Page

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Q9.How many times a week do you eat yoghurts?

*Filter forwarding to the associated page :

  • If the respondent never eats yoghurts, the respondent is forwarded to the conclusion

*Next step for the respondent : Next Page

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Q10.When do you typically eat yoghurt?
Q10.Tick all that apply.

*Next step for the respondent : Next Page

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Q11.What flavoured yoghurts do you eat?
Q11.Tick all that apply.

*Next step for the respondent : Next Page

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Q12.How much would you be prepared to pay for a regular 120g yoghurt pot serving?

*Next step for the respondent : Conclusion