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Reading Habits


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Q1.What do you use your mobile phone for?

*Filter forwarding to the associated page :

  • If the respondent doesn't use Internet on their phone, the respondent is forwarded to the conclusion

*Next step for the respondent : Next Page

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Reading Habits


Thank you for taking part in our survey.
 
PLEASE NOTE, for the purposes of this survey:
 
  • We define books as both physical printed books and digital eBooks. 
 
  • We are only interested in books bought or received for personal use, NOT books bought as gifts for other people.
 
Q2.In a typical year, how many fiction books do you read?

*Filter forwarding to the associated page :

  • If the respondent never reads fiction books, the respondent is forwarded to page 6

*Next step for the respondent : Next Page

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Q3.In a typical year, about how much money do you spend on fiction books?
Q4.Which of the below statements is the most relevant to you?

*Next step for the respondent : Next Page

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Q5.When buying fiction books, how do you make your choice?
Q5.(Please rank below based on how likely they are to influence your choice)
Not at all To some extent Likely Very likely
Q6.Do you make your choice any other way when buying fiction books?

*Next step for the respondent : Next Page

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Q7.What are your main reasons for reading fiction books?
Q7.(Please state the extent to which you agree with each statement)
Strongly agree Agree Neither agree, nor disagree Disagree Strongly disagree

*Next step for the respondent : Next Page

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Q8.What are the main reasons for not reading more fiction books?
Q8.(This question is about fiction books only. Please state the extent to which you agree with each statement)
Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree
Q9.Do you have any other reason(s) for not reading more fiction books?

*Next step for the respondent : Next Page

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Q10.When are you/would you most likely to read fiction books?
Q10.(Tick all that apply)

*Next step for the respondent : Next Page

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Q11.What is the highest level of education you have received?

*Next step for the respondent : Conclusion