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Jewellery


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Q1.Have you ever or would you consider using the Internet to give you ideas for a jewellery purchase?
Q2.Have you ever or would you consider ordering a piece of jewellery over the Internet?

*Next step for the respondent : Next Page

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Q3.Would you need to see a piece of jewellery in a retail store before making the final decision to purchase it?
Q4.What are the most important criterion when considering a jewellery purchase?
Q4.(Please rank from 1 to 5: 1 being the most important criteria)

*For the Respondent - The different possible answer choices are presented in random order.

*Next step for the respondent : Next Page

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Q5.How would you prefer to acquire jewellery?
Q6.On average how frequently do you purchase jewellery (for yourself or as a gift)?

*Next step for the respondent : Next Page

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Q7.When do you wear jewellery (i.e. on what occasions)?
Q8.What jewellery items/ pieces do you generally purchase or have purchased for you?
Q8.Kindly name all items and give specifications if any.

*Next step for the respondent : Next Page

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Q9.Do you have any preference for any specific jewellery designer?

*Next step for the respondent : Next Page

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Q10.What is your preference of stones in jewellery you purchase or have purchased for you?
Q10.(Please rank from 1 to 5: 1 being your most preferred stone)

*For the Respondent - The different possible answer choices are presented in random order.

Q11.What material / metal do you prefer the most?

*Next step for the respondent : Next Page

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Q12.How much do you generally spend on each purchase made?
Q12.(per purchase)
Q13.When was the last jewellery purchase you made or jewellery gift purchased for you?
Q14.What was the amount you spent on your last jewellery purchase?

*Next step for the respondent : Next Page

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Q15.Which of the following income group would you consider your household a part of?
Q15.(Annual Household Income)

Household Income definition:

 

The combined gross income of all the members of a household who are 15 years old and older for 12 months.

 

 

Q16.What is your relationship status?

*Next step for the respondent : Conclusion