More and more colourful objects are part of our life nowadays, from technologic gadgets to homeware accessories or even furniture (see iPod colours range above). The sombre drab black, brown and white colours are not perceived as trendy anymore and therefore we see an increasing amount of colourful objects in the marketplace.

The concept is to understand which kind of objects people would be willing to buy in a range of different colours and the ones that people would still prefer to purchase in traditional colours.