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Fashion Shopping App

Research Study Objective:

The study was carried out on a new fashion shopping app in April 2016. The aim of the research was to determine detailed information related to:

Where respondents do the majority of their clothes shopping
Whether respondents have a fashion app on their phone
The reasons why respondents would shop on an app instead of in store
Whether respondents are interested in the fashion shopping app idea
Methodology : Self administered questionnaire (survey) using the Internet
Period : April 2016
Panel size : 500 people interviewed
Panel Sample group : Private individuals aged 16+ living in the UK

A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
(VAT included)
(VAT included)
(VAT included)
(VAT included)


Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion

Other Related Market Research Reports :
Survey No 341 - Soft Drinks - November 2015
Survey No 1 - French Bakery - September 2008
Survey No 5 - Computer Coaching - January 2009
Survey No 377 - Children Equipment Hire - April 2016