Figures of the Month:
46%

of 30-65 year olds consider social media accounts important

25%

of dog owners use a dog walking service regularly or occasionally

29%

of 23-60 year olds with £30k+ salaries spend less than £5 per week on lunch

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How Market Research Works?


This part of the website will give you all the information you need about secondary and primary market research and more precisely about online quantitative market research methods and ways to carry out surveys on the internet.


The Market Research


Do you plan to start a business? Launch a new product or service? Develop your business in a new market?


The Market Research enables you to test the viability of your project, before launching it to increase your chances of success.


This guide will give you all the information you need about secondary and primary market research and more precisely about online quantitative market research methods and the ways to carry out surveys on the internet. This guide would introduce the definition and use of market research, the different market research stages, market research methods, and advantages of carrying out online research.


The Questionnaire Survey


You want to survey your potential customers to see if they would be interested in your project and to know their habits, needs, expectations and reservations.


The survey is about carrying out a questionnaire to people (panellists) with the profile of your potential customers (eg: individuals living in London who run at least once a week) to better know them and to be able to adapt your products or services to the demand.


This guide provides information and advices on:

- Constructing your own questionnaire: consult the goals, methods of construction, types of questions, and providing you with free questionnaire samples


- The administration of your survey to your potential customers: consult the criteria for defining the respondents sample, poll methods, and the questionnaire interview methods


- Analysis of your market research results: consult the ways to analyse results and a free market research report example


Marketest: Market Research Experts at your service


Do you want to carry out a full or partial market research study by professionals (questionnaire construction, respondent selection from our own consumers panels, survey administration, analysis of the results)?


Visit our Market Research Services or contact us.