Market Research Report Example
Consult a typical market research report produced by Marketest.
Survey name: Bio Store
Objective: Survey proceeded as part of a bio store creation to determine:
- Their preferences regarding bio products.
- Budget for an average shopping basket.
Period: September-October 2008
Sample group features: 562 Private individuals between 18 and 60 years old living in the United Kingdom
Consult the questionnaire - Panellists version (for the respondents)
Consult the questionnaire - 1 page version
The report presentations below are examples of the different report formats available to our customers (4 packs available):
All the survey results (individuals’ answers) will be quoted from an Excel document. Each column in the file corresponds to a question from the questionnaire and each line to a respondent. You can then analyse the data the way you want to.
In addition to the BASIC package, you will get a report (Word document) presenting frequency tables. The tables will clearly provide you with answers from the people we questioned making it easy for you to interpret the results (sample size, percentages and graphs).
In addition to the ESSENTIAL Package, you will get a report which provides cross tabulations. The answers within this report will be detailed according to the socio-demographic group the respondents belong to. For example the respondents gender, age and professional activity (SEC) will all be highlighted / outlined within the report.
In addition to the PLUS package, you will get comments on the previous results (a reading of the most relevant results).