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Small Business / Entrepreneurship News

How To Get The Sales You Want
2012-02-17

profits, sales, revenue, better sales, increase revenue

 

Smallbiztrends.com recently identified some great ways you can improve your sales in order to increase your revenue and profit margins. So how do you get the sales you want?

 


1) Understand the value of your product or service – Remember it’s not about the key features or the detailed marketing materials you’ve created. It’s about solving a problem, which your customers are facing. Focus on providing something that your customers will see the value of.

 

2) Know who it’s valuable to – Unfortunately you can’t sell your product or service to everyone. You have to select the main people who would need what you are selling. There may be more than one pool of potential prospects, but focus on one initially. Remember you can always add in another once you have managed to fully penetrate the first one.

 

3) Seek to solve – You have to identify whether you have a solution to your prospects problem. The most efficient way to do this is by asking them a set of questions. The experts at Marketest will be able to help you effectively conduct a questionnaire on your target market. The answers you receive will help clarify exactly what they need and want. You may not be able to solve their problem, but it’s your job to find out whether you can.

 

4) Be relevant - Once you have identified a qualified prospect, don’t be afraid to present them with a proposal. Ensure the proposal you are offering speaks to their exact situation as this will show you have listened to their problem and are ready to solve it. However if you do not believe they are a qualified prospect tell them. Then refer them to someone who you trust that you know will be able to help them. Although you missed out on doing business with this client, they will value your honesty and refer you to others.

 

In business you get the sales you want when you are able to give a solution that your prospect needs. It’s as simple as that, so give it a go.

 

Related Articles:

5 Traits of Highly Successful Salesmen

5 Painless Ways to Raise Prices this Year

5 Keys to Successful Sales Strategies

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