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n° 35 - Events planner
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Objective:
Survey carried out as a part of the launch of an event planner service. In particular, it is to determine:
The potential of people interested by this kind of service. The kind of events they would organise.
Their budget for this type of service.
Their needs and expectations regarding event organisation
- Methodology: Self administered questionnaire using the Internet
- Period: November 2009
- Sample group features: Private individuals from 18 years old living in the United Kingdom
- Sample group size: 670 people interviewed
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n° 30 - Savings
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Objective:
Survey carried out as a part of the launching of a saving consultancy service. In particular, it is to determine:
The way people invest their savings
The way they manage their investments
Their needs to improve the return on their current investments
- Methodology: Self administered questionnaire using the Internet
- Period: October 2009
- Sample group features: Private individuals from 18 years old living in the United Kingdom
- Sample group size: 378 people interviewed
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n° 31 - Cars monthly lease
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Objective:
Survey carried out as a part of the launching of a cars monthly lease service. In particular, it is to determine:
The products that people would be ready to consume like mobile phones (monthly subscription)
Their particular requests and needs for a car monthly lease
- Services they want to have included - The money they are ready to spend for this service... - Methodology: Self administered questionnaire using the Internet
- Period: November 2009
- Sample group features: Private individuals from 18 years old living in the United Kingdom
- Sample group size: 716 people interviewed
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n° 33 - Interior design
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Objective:
Survey carried out as a part of the launch of an interior design service. In particular, it is to determine:
The potential of people interested by this kind of service
Their budget for this type of service
Their needs and expectations
- Methodology: Self administered questionnaire using the Internet
- Period: November 2009
- Sample group features: Private individuals from 20 years old living in the United Kingdom
- Sample group size: 720 people interviewed
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n° 25 - Ethical shop
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Objective:
Survey carried out as a part of the launching of an ethical shop. In particular, it is to determine:
The potential of people interested by this kind of shop
Their buying habits concerning clothes, shoes or other non foodstuffs
Their needs and expectations
- Methodology: Self administered questionnaire using the Internet
- Period: August 2009
- Sample group features: Private individuals from 18 years old living in the United Kingdom
- Sample group size: 801 people interviewed
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n° 21 - Diet plan on line
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Objective:
Survey carried out as a part of the launching of a diet plan service on line. In particular, it is to determine:
The target market
People's expectations regarding a diet plan on line
The price point for this type of service
- Methodology: Self administered questionnaire using the Internet
- Period: June 2009
- Sample group features: Female between 18 and 45 years old and living in the United Kingdom.
- Sample group size: 351 people interviewed
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n° 24 - Personal Services
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Objective:
Survey carried out as a part of the launching of a personal services company. In particular, it is to determine:
The kind of services used
The services that people are looking for
The monthly budget dedicated to these services
- Methodology: Self administered questionnaire using the Internet
- Period: August 2009
- Sample group features: Private individuals from 18 years old living in the United Kingdom
- Sample group size: 643 people interviewed
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n° 9 - Hotel for cats
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Objective:
Survey carried out as part of the process of setting up of a hotel for cats. It is to determine:
How people behave regarding their cat when they are away from home.
People's point of view regarding hotels for pets.
Price people will be ready to spend for that service.
- Methodology: Self administered questionnaire using the Internet
- Period: November-December 2008
- Sample group features: Private individuals from 18 years old living in the United Kingdom
- Sample group size: 274 people interviewed




