Starting a business?
Lauching a new product or service?

Test the market first!

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The importance of Market Research

One of the best ways to understand if your business or new service / product might work or not is to spend some time conducting accurate market research.

Market research helps to determine:

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Whether you are providing something that is wanted/needed?
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How much your customers would be prepared to pay?
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Where and how potential customers would prefer to buy?
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Who is most likely to buy from you - Women, Men? Younger or Older people?
location
Is your product / service more adapted to specific demographics, regions?
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Is the packaging / logo attractive?